About

Aimee Marcelo

Why Career5?

Henry Ford once said, "Whether you think you can, or you think you can't, you're right," and this quote has always stuck with me. If we believe in ourselves and push forward through adversity and fear instead of hiding behind it, we can come out on the other side and make a positive impact in ways we can't even yet imagine. Our loved ones, our colleagues, and our planet need that from you.

But if we wait for someone else to save us from our own unhappiness, to professionally develop us, and take us into greatness, we will most likely have a subpar life that falls short of our hopes and dreams. It ALL has to do with our mindset... a choice every day to take control of our own lives... to choose happiness... to be of value... to even fail sometimes so that ultimately we can grow. It is what holocaust survivor Viktor Frankl wrote about in his book, "Man's [or woman's] Search for Meaning."

Life can be over in a blink of an eye. I know because I lost my husband to suicide unexpectedly in my mid-30s. It was work that took him down. He owned a company and lost sight of his mission... and ultimately his own value. It's tragically sad. Suicide is on the rise with older and younger male adults today and I have to wonder if losing sight of a personal mission plays a part in this. It's what gives us a reason to get out of bed every day. It's what keeps us going and connected to others in this messy thing called "life".  

We have a choice every day to let happenstance take over our work and home lives or to drive it with meaning and intention. Being the driver of your career means to treat it like a business... give it a mission... think "YOU, Inc."... be more than just a person who gets a paycheck every week. This means to really get to know what strengths and drive you want to access daily, what type of legacy or impact you want to make in your work, and then map out a strategy to get you there. If you're tapped into your inner drives and top strengths, you'll be lit up... happy... and ultimately a gift to everyone around you because you will be operating on all cylinders. We've seen this again and again with our clients.

When you're the driver of your career, your job becomes a partnership, where your thinking like a consultant whose job it is to help an employer grow their business, and in exchange, this experience helps grow your abilities, track record, salary, and ultimately "YOU, Inc.". That's when true synergy happens. That's when any job aligned to your top strengths is your "dream job". 

That's also when you can become an intrepreneur at work.  To start thinking of earning a "value-based" pay and not just market rate.  It's hard to start your own business in today's world. Why not build your value, take on an intrepreneurial mindset, tap into those inner drives and strengths and just blaze a trail of positive impact at a company where you can get behind their mission, help them expand on it, and possibly even make a substantial amount of money in the process?

Map out a mission that means something to you, make positive change daily with your colleagues, your direct reports, and even your CEOs who might need help creating a new vision for their company.

CEOs get tired too - the pressure is enormous and sometimes they forget why they even started their companies. Remind them what's important on this planet... to use their company resources to build an impactful legacy, and if you just can't seem to align your mission with theirs, go find a company where you can. Employees have power now to make positive changes at work. A company can only move so far with unmotivated employees.  

You have NOTHING to lose by investing in your growth and taking the chance to become the absolute best version of yourself.... and you have EVERYTHING to lose by doing nothing. Let us support you on your journey. We want you to become the best version of yourself. No regrets!

I wish you the best,


Aimee Marcelo
Career Strategist, Founder

Aimee has 20+ years in marketing, training, and recruitment for both higher ed, tech, Fortune 500 companies, and startups, and works continuously to help both high-level executives and motivated individuals market themselves well to find the right jobs. She has an M.A. in Adult Training, received her Global Career Development Facilitator (GCDF) certificate, and specializes in career, job search, and personal brand strategy. In her off time, she spends time in the mountains with her two fantastic boys enjoying the gift of life and all the messiness that comes with it.