Develop Your Authentic Differentiated Brand
What’s YOUR Superpower (Differentiator)? Create your value proposition from it.
What’s Your Superpower?
Based on our research, we have noticed that everyone who is successful in work or businesses tends to have a strength or talent that really stands out.
With Steve Jobs, it was his ability to envision a product that could change the world, and then gather the right talent to see it through fruition. Elon Musk is a great visionary who chooses often to disrupt entire systems with a new system that is more efficient, rather than build a solution within an existing system.
More obvious types of superpowers could include: being great connectors, brilliant team builders, or having amazing visual-spacial capabilities, strategic business acumen, or lightening-speed project implementers, etc.
When working in business, we talk about the need to pair up with people that have complementary (or opposite) “superpowers” so that we can work together with synergy as a highly eﬀective team. That’s how leaders strategically pull together great teams. This concept works well if you are an employee or a consultant or freelancer working with others.
Let’s start with your individual superpowers and then we’ll combine them to create a superpower (value proposition) statement.
Let’s have some fun with this and ﬁgure out your superpower statement! It may be a combo of a few of your top strengths or skills. Often, I find that people only show their superpowers in their personal lives. If they brought it over to their professional lives- they would be on fire! You may already be aware of your superpowers, but if not, ask around to people who seem to really know you (personally or professionally)- who have worked on projects, volunteered, or interacted with you to get something done.
Examples of Superpowers
“I am a thought leader who gets the unthinkable done by aggregating resources. I can move mountains for I am very focused and am typically unable to ”quit” until the project is finished.”.
“I am an evangelist who does not come up with the ideas but can get the message across like no one else. I get people excited!”
“I have a love affair with numbers… people…not so much…. but numbers- I can see the future, past and present in the numbers. Your business WILL be thriving if I am in charge of them.”
“I LIVE to CREATE processes and efficiencies in businesses. I can take a “shipwreck” of a division and clean it up so it is running like a well-oiled machine.”
“I am a calming agent that rallies others together when the seas are rough.”
“I am the tech whisperer. I get all info systems purring in synchronicity behind a secure ”Rock of Gibraltar” firewall.”
“I am the “human Rolodex”. I never forget a face, name, or a person’s story. People call me when they need a specific connection with another.”
Your superpower statements can be combined to create a value proposition statement that you can put on your resume.
Now combine your superpowers and your brand into something larger like a value proposition statement. You can even have multiple superpowers that come together with your brand into this statement. This can go on the top of your resume and in the summary of your LinkedIn profile. Try to include your biggest metric or two in there.
Sales professional with more than 10 years of experience in leadership, sales, and customer service. Self-motivated with prior success building and leading high-performance teams. Generated $1 million in revenue within the Northeast region by both increasing sales within the existing client base and bringing in new business from referrals. Inspire team performance by developing, mentoring, and coaching employees. Consistent record of transforming challenges into expansive business opportunities.
High-impact communicative leader in Operations and Business Management with a proven track record to double revenue growth by improving processes. Able to identify and break through impeding barriers by building collaborative dynamic teams that create solutions for increasing revenue, controlling cost, maximizing margins and building stronger more profitable businesses.
Project management [title of the job] professional with more than 10 years of experience in leadership, sales, team collaboration, and customer relationship building. Self-motivated with prior success building and leading high-performance organizations. Generated $5 million in revenue within the NW region by both increasing sales within the existing client base and bringing in new business from referrals. Lead teams by inspiring superior performance by developing mentoring programs. Visionary change agent with a consistent record of transforming challenges into expansive business opportunities.
Develop Your Value or Measurable Results Statements
Converting Experience, Strengths, and Skills to Value (Measurable Results) to Get Noticed
When you are working, the number one way to stay valued in your job is to think, “How am I creating the value this business needs?” and “How am I reporting it consistently (weekly emails, reports, etc.).”
Understanding your value that you provide in your work and to your organization is at the base of so many aspects of your career. It is what makes us stand out, help us win jobs, get promotions, and earn a higher salary. When we truly understand how we bring our talents and strengths into our work, then we have a core to grow from. We can continue to cultivate our strengths and talents so we can serve our colleagues, clients, organizations, and this planet better. And the benefits to this mindset are exponential. It gives us confidence so that we can then sell our value to organizations we would love to work for, and we can ask for higher raises based on our value- and not what the going rate is for that position.
Employees: Convert your experience, strengths, and skills to value below. This is the one area that is the most important area that will help you keep in good graces with your employees, earn pay raises, and get you hired. Use any metrics, measurements, and data that you know of that have truly made an impact in your prior work. If you get stuck, work with a coach. It will go in your resume, LinkedIn profile, and you will reference it in your interviews and during salary negotiation.
Consultants/Freelancers: Converting results from past work experiences and clients to value/results statements for future clients. Clients need to know how you can help them, and how your results have helped people like them in the past. Your statements can be used for your marketing efforts, PR, or just conversing with clients.
• sales volume, dollars, and percentages tied to revenue generation, the number of items/units sold
• contracts/bids won (ever a top seller?)
• increase in market share
• research that benefits something in some way
• size of your professional/personal network/number of LinkedIn connections
• number of blogs you have written
• thought leader credibility (speaking engagements, blogs, podcasts, etc.)
• arranging large functions that create a benefit in some way
• conflict-resolution and fast-thinking problem-solving skills that keep things running smoothly and projects on track
• increase in recognition by promoting something for an entity
• increase in credibility by becoming a thought leader or a credible voice for an organization or entity
• increase in profitability
• teamwork that improves an organization or entity in some way and creates better productivity
• increase in shareholder value
• numbers of customers served
• numbers of customers retained
• numbers, percentages of internal performance benchmarks achieved
• number of direct reports you managed
• number of people you’ve hired
• size of teams you’ve led
• new ideas or projects you have successfully developed with methods for benchmarking success
• amount of money you’ve saved
• budgets/funds you have saved
• percentages by which you’ve improved efficiency
• numbers of anything you’ve done in great quantity, such as developing or repairing something
• large projects you have successfully created
• process-improvement percentages
• cost-containment as compared to industry averages
• number of times selected as team or project lead
• time frames of accomplishments, especially when you exceed deadlines or expectations
• how you rank in performance
• number of awards, publications or awarded grants
Some of these bulleted items have come from, “How to Quantify Your Accomplishments for Employers.” Quintessential LiveCareer. s, n.d. Web. 04 Feb. 2017.
Now Put It in a Statement Using Action Verbs
People often forget what metrics they have accomplished. If you are here, look back in past performance reviews, and if needed, guestimate metrics as long as you feel they are accurate.
- Expanded geographic service delivery with railroad while growing market share by over 230%.
- Managed and completed transaction exceeding $500,000 in gross revenue to the firm in 45-days.
- Managed and organized maintenance, inventory and distribution of communications assets valued at $4 million+.
- Brought in 1.1 million a year on a 5-yr project, with transition costs resulting in less than $1K.
- Developed, implemented, reviewed and approved processes and procedures to improve efficiency and reduce waste that resulted in $7.5k savings a year, with a paper reduction of almost 85%.
- Analyzed statistical and narrative data to measure current results and facilitates to predict future project state.
- Maintained an operational readiness rate of over 95% for assigned vehicles and equipment
- Consistently receive exemplary performance evaluations for teaching effectiveness from adult learners and college administration. Key coursework taught: leadership, business communications.
- Co-Chaired the redesign of the college’s business program including the development of curriculum, mentoring program and student orientation.
- Closed on over $19m in orders in 2017.
- Responsible for limiting the account penetration of our competition and securing over $2m in business for the 2014/2015 and part of 2016 financial.
- Worked on analysis for subsystem in aerospace engineering which aided in capability being added early, resulting in $1M additional funding to advance project.
- Wrote and executed test and operational procedures of flight hardware that reduced video processing time by 12 hours.
- Obtained 100% success rate on-time procurement delivery.
You will use these statements to align them to the needs of the jobs you desire- on your resume, cover letter, networking emails, and LinkedIn Profile. This is how you create market fit.
Thank you for finishing the AUTHENTIC BRAND phase.
1) You should have your brand, personal brand concept, and differentiator (superpower) statements dialed in now and they will be the basis for networking and job searching.
2) Your value statements are your most important area to develop because these are what companies are looking for when hiring. What is your proven track record of results? If you need help with your value statements, purchase a coaching session if you did not get the coaching package. This is a very important step that will help you get noticed in the applicant pool, as well as interview and salary with confidence.